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Bridge Connector

Digital Specialist

Marketing – Nashville, Tennessee
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

The Digital Marketing Specialist plays a lead role in the planning, execution, and tracking of marketing campaigns across a multitude of channels. Working directly with the Marketing Manager and other marketing subject matter experts, the Digital Specialist will be the expert for all digital aspects of Bridge Connector marketing campaigns. 

Bridge Connector is a data-driven workflow engine changing the way healthcare communicates. Our technology and team connects disparate systems in healthcare faster than ever before, using clicks, not code. 

The most successful Digital Specialist will have a sharp attention to detail, the ability to think quickly on their feet, and creatively conceptualize new ways of reaching our personas via digital channels. They will have impeccable communication skills, both written and in-person, and always ensure that their message has been received. The Digital Specialist will work very closely with the content and creative specialists, and must be able to execute on campaigns as part of a larger team. 

What you will do:

  • Become the lead player for the planning and execution of digital campaigns, as well as all digital aspects of larger campaigns
  • Report on campaign performance, and recommend changes of course when needed
  • Assist in development and improvement of SEO efforts to support the Bridge Connector inbound marketing program
  • Using world-class marketing technology and working with the larger marketing team, coordinate the sending and placement of digital assets, including (but not limited to) landing pages, forms, email templates, paid search, and more
  • Assist with digital content creation for marketing campaign and sales team usage
  • Manage digital content creation through social and other digital channels, both organic and paid 

You Should Have:

  • 4-year degree in Marketing and Communications preferred
  • 4-5 years digital marketing experience
  • Basic proficiency with Adobe Creative Suite
  • Moderate experience with WordPress
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  • Location
    Nashville, Tennessee
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